Hello! 

This is Alí, and I’m full of questions. I have a feeling you, dear reader, might have a few as well. Like, who am I? Why am I talking to you? And how exactly did I become the guest editor for this latest edition of TechAways?  

Here’s a quick introduction: I’m a Communication Consultant at SEC Newgate, after many years in journalism. I enjoy football and jazz (yes, they can coexist peacefully), and I spend quite a bit of time navigating the endless world of the internet and social media, which leads me to my own questions.  

First on the list: how can we trust anything in this deepfake era? Not long ago, spotting a fake meant identifying an odd Photoshopped image. But what if the image now moves, talks, and even sounds like someone you know, saying things they’d never, ever say?  

These questions aren’t hypothetical anymore; they’re our new reality. The internet has worked miracles by connecting people across the globe, but it has also opened the door to some pretty sinister uses.   

Who could have imagined President Obama articulating a few unexpected swear words while addressing American citizens? Or Jim Carrey somehow replacing Jack Nicholson in The Shining (1980)? Easy to spot, yes, but what if this is just the beginning? What if deepfake technology is already being used to create fake political narratives, destabilise communities, and even scam people by faking videos and audio of well-known figures (Sensity, 2024)?  

In another article, I wrote about how deepfakes have become weapons in the war of political polarisation. Trump’s communication team, for instance, started producing AI deepfake “masterpieces” of their own: Kamala Harris addressing a communist crowd in Chicago; Taylor Swift “wanting you to vote for Trump,” or Donald Trump himself dancing with Elon Musk (dude, this is weird). They call it groundbreaking campaign strategy; I call it the poor man’s meme.   

But what some see as a toy has taken on far more serious dimensions elsewhere. In Slovakia, a presidential candidate recently lost an election after a deepfake of his voice saying things he never actually did. And it’s not just politicians or celebrities at risk; deepfake content is already fuelling scams, revenge pornography, and identity theft. This growing threat has led European institutions to pass a law regulating AI, which includes mandatory labelling of deepfake content.  

Now, after all this chatter, you might be expecting some advice. Here’s one: never share anything before double-checking. 

Alí 

Love reading out-of-the-Brussels-bubble tech news? Share it with your friends and colleagues. They can subscribe here. Ideas? Suggestions? Comments? Send them our way! 

#TechAways is brought to you by SEC Newgate EU’s one and only #tech team featuring Julia Piwowarska, Camilla Frison and Ali El Majjaoui. 

 

In case you haven’t had enough: 

  • Why Dubai-based VCs are looking to invest in European climate tech [The Next Web] 
  • The biggest underestimated security threat of today? Advanced persistent teenagers [Tech Crunch] 
  • An easier-to-use technique for storing data in DNA is inspired by our cells [MIT Technology Review] 
  • Why You Shouldn’t Talk to AI Chatbots About the Election [Gizmodo] 

About this week’s editor, Ali El Majjaoui 

I’m a Communication Consultant at SEC Newgate, after many years in journalism. I enjoy football and jazz (yes, they can coexist peacefully), and I spend quite a bit of time navigating the endless world of the internet and social media.