Simone Ceruti has joined SEC Newgate EU as Head of Public Affairs and Vice President, bringing 30 years of experience in the packaging, technology, consumer rights, health and consumer goods sectors.
He previously worked as Group VP Corporate Communications and External Affairs at Seda International Packaging Group, active across the EU and North America.
He has held senior corporate roles at Zambon Group, Danone, BOLDT and APCO in Milan and Brussels, focused on external stakeholder relationships and advocacy across sectors.
“We are thrilled that a public affairs professional of Simone’s calibre is joining SEC Newgate EU to lead our talented policy team at a time when our business is expanding in many areas, with new clients in Brussels and beyond,” said Feriel Saouli, CEO at SEC Newgate EU.
“Simone will work closely with our communications and media colleagues to ensure we pull all levers in servicing our clients in a truly joined-up fashion,” she said.
He has extensive insight and expertise, acquired in diverse executive roles, in developing and implementing multi-faceted internal and external consumer advocacy campaigns and strategies, building multi-stakeholder alliances, and representing strategic business interests in various international trade associations.
An Italian national, he studied Marketing & Corporate Communication at the Accademia di Comunicazione in Milan, and European Studies (CHEE) at the École Nationale d’Administration in Strasbourg.